The Ryan Cohen lead transformation continues, as GameStop Corp. announces via regulatory filing Chief Customer Officer Frank Hamlin will be departing on March 31st, effective today. Hamlin has served as one of GameStop’s Executive Vice Presidents, a role he was appointed to in June of 2019.
As CCO, Hamlin’s responsibilities have revolved around defining and driving the company’s overall customer-centric initiatives as it relates to Marketing, customer loyalty, the omnichannel business, strategy and innovation. He previously served as GameStop’s Chief Marketing Officer, where he oversaw all aspects of strategic marketing, as well as leading cross-functional teams in delivering consumer-and brand-centric strategies, pursuing new business opportunities, and driving new customer acquisitions and brand affinity programs to help make video game culture come to life in every neighborhood.
Experienced Executive and Board Service in the retail industry, leading transformative customer experience innovation and profit maximization of large digital customer ecosystems.
Frank had returned to GameStop in 2018, after having served as CMO from 2014 to 2016. In the interim, he was Executive Vice President and CMO for Tailored Brands, the parent of Men’s Wearhouse, Jos. A Bank, and Joseph Abboud, among others. Prior to GameStop, Frank served in Marketing and Operations leadership roles for other notable organizations, including Guitar Center, E-Miles, LLC, H.E. Butt Grocery, and Brierley & Partners to name a few.