The SEC updated their Failure to Deliver (FTD) data today, covering the period starting March 1 through March 12.

Go figure, GameStop had FTDs every single day!

This is not a new trend, and highly unusual for any stock. Since we’re all about open source information, I’ve pulled together a file of all the fails since last July. I’ll refrain from speculating on what this means here.

Click here or on the download icon under the table to investigate the data on your own.

Source: U.S. Securities and Exchange Commission

Jim Cramer, Host of CNBC’s Mad Money, still can’t stop ranting and raving about GameStop. It would be absolutely mad to try and cover all of his tweets about the company and Ryan Cohen, some of which are incoherent, so we are just highlighting the most notable.

Gamestop putting together a dream team.. Really impressive.. They must have a plan that is not what we see now

This tweet was penned in a reaction to GameStop appointing a new Chief Growth Officer from Amazon, and two more VPs from Ryan Cohen’s Chewy.

While we are uncertain how deep Cramer has looked into GameStop, he is undoubtedly fascinated by the transformation effort frenzy and holds a powerful influence in the financial world. Cramer is finally seeing what we’ve seen for months. has extended an invite to Cramer to discuss GameStop amongst like-minded traders, but Cramer has not yet responded.

Source: Jim Cramer on Twitter

In a slew of seemingly daily website updates, GameStop has begun the transition of their famous trade-in program to online.

Seen promoted on the homepage, customers can now purchase new games online and exchange the previous-gen version for a credit towards the next-generation copy on select games.

Unfortunately, it looks like customers currently have to trade-in their games to a local GameStop retail store, which just about defeats the purpose unless the game you are purchasing is out of stock at the physical store. 

Customers are also only able to trade-in towards the newer version of the same game they already owned in the previous generation, which is not all-encompassing like the brick-and-mortar experience, where customers can trade in their games towards anything they desire.

This is just the beginning of the digital-facing trade-in program, and we anticipate a future where customers will be provided shipping labels courtesy of GameStop, and rewarded credit towards the entire site. 

Check it out at now.


In a repetition of news that seems to be almost every week, the transformation team has hired more former Amazon and Chewy executives.

Elliott Wilke has been appointed to the role of Chief Growth Officer. 

Mr. Wilke brings nearly two decades of branding, consumer goods and e-commerce experience to GameStop. He joins from Amazon, where he spent the past seven years holding a variety of senior roles across segments such as Amazon Fresh, Prime Pantry and Worldwide Private Brands. He began his career at Proctor & Gamble and spent more than a decade in brand manager and marketing roles of increasing responsibility. At GameStop, Mr. Wilke will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of Power Up Rewards and Game Informer. He will also work with other leaders on initiatives that include expanding the Company’s use of customer insights and metrics to optimize channel marketing.    

Additionally, the Company made two other executive hires:

  • Andrea Wolfe, Vice President of Brand Development – Ms. Wolfe, who previously served as Chewy’s Vice President of Marketing, started March 29, 2021. She has held executive and director-level marketing roles at companies such as Outdoorsy, Spreetrail and Whole Foods. In her new role, Ms. Wolfe will help drive branding, content, social media strategy and other digital initiatives.
  • Tom Petersen, Vice President of Merchandising – Mr. Petersen, who previously served as Chewy’s Vice President of Merchandising, started March 29, 2021. He has also held senior marketing and merchandising roles at specialty retailers such as Artenza and Corro. In his new role, Mr. Petersen will help drive vendor relations, product management and related merchandising initiatives.

Yesterday, we said that it was possible Ryan Cohen would give these analysts something to chirp about in their discussion today, and it appears he followed through. We’re glad to see GameStop attracting talent that is leagues better than the legacy management.

Source: GameStop Newsroom

Revealed via Bloomberg terminal, Third Bridge Forum will be hosting the interview ‘GameStop — E-Commerce Transformation & Structural Business Overview’ tomorrow, March 30th, at 3PM ET.

The agenda reveals the discussion will focus around:

  • Key competitive dynamics in the video game retail industry — GameStop, Walmart, Best Buy, and Target
  • Revenue analysis of GameStop’s existing business segments — new, pre-owned and accessories
  • Digital transformation efforts — online sales and penetration growth methods
  • Foot traffic recovery trends post-pandemic
  • Near-term risks highlighting public image and longer-term outlook.

This event will serve as a discussion for analysts to share their thoughts on GameStop’s existing and developing retail experience alongside the greater video game retail industry. The spread of fear, uncertainty and doubt from some is inevitable. It is unknown whether or not an official from GameStop will be present, but it would be unprecedented.

When Gamestop announced their strategic multi-year partnership with Microsoft on October 8th 2020, the relevant Third Bridge Forum interview was not until October 21st, 2 weeks later. Knowing this, we can assume they will be discussing information that we already know, likely analyzing the most recent 10-K filing. 

Constructive chatter amongst Wall Street about the future of GameStop is always welcome, and we look forward to hearing what viewpoints are shared.

Maybe Ryan Cohen will drop some news pre-market so they have something to chirp about. 

Source: Third Bridge

April 7th 2021 Editorial Update: GMEdd has obtained a copy of the Third Bridge Interview transcript, and it is now available here.

Only two days after the largely disappointing Q4 and fiscal year 2020 earnings release, Ryan Cohen has tweeted once again.

This time, it’s another .gif from a comedy, Ted.

What does this tweet mean? Here’s some leading theories, mostly revolving around GameStop bears reactions to the stock gaining over 45% intraday.

  1. We’re getting higher

    • The gif is a bear getting higher. So this would make sense, but, a one-dimensional theory. We must dig deeper.
  2. Bears are fucked, getting choked

    • The most basic of all explanations. We’re getting high and bears are getting fucked. They can’t take the smoke and are getting choked.
    • Bears thought they’d get a smooth hit, can’t even keep it down (for more than a day after earnings).
    •  Now, the bears are coughing up a ton of wasted put premium.
  3. he’s referencing “Gorilla panic” quotes from ted

  1. we could expect news on 4/20

We’ll be sure to update this post as we dig deeper and discover new potential, speculative, meanings. Thanks Ryan for never letting us rest.

Source: Ryan Cohen on Twitter

GameStop Corp. has taken some pointers from Ryan Cohen’s November 2020 Letter to the Board.

Hidden within Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations on GameStop’s latest 10-K report investors receive a brief overview of the steps the company plans to take to reboot in 2021.

While this isn’t an adequate enough roadmap to detail a true transformation, it does acknowledge many of the suggestions investors have made.

GameStop’s latest 10-K report.

GameStop states that it plans on investing in technology capabilities, including by in-sourcing talent and revamping systems. GameStop has also noted that it plans to expand product offerings to better accommodate PC gaming.

The emphasis on customer experience is reminiscent of Chewy, which has, since creation, been acclaimed for stellar support. Ryan Cohen recently personally reached out to a dissatisfied customer, so it is likely this is a top priority of the new management team.

While you can expect to continue to pick apart the 89-page release in the following days, we recommend our readers glance over it themselves as it provides a look into the company’s financials, initiatives, and leaders.

Source: GameStop Form 10-K

March 25th Editorial Update: Today, GameStop has responded to a tweet asking them, and Ryan Cohen, if they would be expanding greater into the board game market. GameStop responded “We agree! We love games of all kinds and we are excited to expand our selection in the near future.”Source: GameStop on Twitter