At 10:38 PM EST, Ryan Cohen has tweeted once again.

As demonstrated by his past, Ryan Cohen places an immense value on family.

Back in March, the incoming GameStop Chairman shared a photo of his inspirational father, and now, he has shared a photo of his grandmother.

In the photo, Grandma Cohen is wearing a bedazzled white sweater and some fine gold jewelry. A pair of retro glasses and her curled white hair completes the look that we can’t help but love.

“Ryan, I love you but I don’t like you” (My Grandma)

The photo is paired with a caption that may resonate with some investors who feel in the dark as GameStop continues to recruit talent with a lack of announcements or public-facing roadmap.

It is interesting to note that the tweet of Cohen’s dad “Superman lives forever” was on March 17. This tweet of his Grandmother has been shared on May 17.

Ryan Cohen’s first tweet of a GameStop visit, where he shared his support for a Culver City, CA retail location, was on April 12.  Most recently, his second GameStop visit, an Arlington VA retail location, was on May 12.

It is likely these are strange coincidences, but some investors speculate the dates of tweets could mean something bigger.

Speculative investors were quick to notice that the song You’ve Really Got a Hold on Me, originally by The Miracles and later renditioned by the Beatles, starts with a similar line to Ryan’s quote.

I don’t like you, but I love you

The song also repeats the word “hold” twenty times, making up a central message of the song.  The lyrics later reference both a split and a squeeze.

This could also be a coincidence, but some speculate it is a planned message to the investors who dig deeper.

Source: Ryan Cohen on Twitter

On May 12th, GameStop launched a new Twitter profile: @GameStopEsports

GameStop’s expansion into Esports is in line with the company’s goals to expand into competitive gaming, a market that RC Ventures described great opportunity in during the November 2020 letter to the board.

Significantly upgrading e-commerce can provide for greater revenue capture across larger gaming catalogs, digital content and community experiences, online trade-ins, streaming services and Esports.

GameStop went with the username GameStopEsports.

GameStop Esport’s bio reads, “The official page for Gamestop Esports,” with a location of Grapevine, TX.

Having already accumulated 3,383 followers, GameStop’s support amongst both shoppers and investors is in the upper echelon.

It seems the same customer service team responsible to responding to fans on @GameStop is running this account as well, as there are a few comical replies, including a Cohen-inspired South Park gif.

GameStop announced the launch of the account with this tweet.

So far, there isn’t much to see besides a tweet announcing the creation. The gaming retailer states that the profile will offer chances to compete, win prizes, and more.

We’re going to keep this Twitter profile on our radar, as we look forward to seeing what’s next for GameStop within the growing Esports scene.

Source: GameStopEsports on Twitter

At some point last night, Ryan Cohen felt the obligation to unfollow Elon Musk while #dontbuytesla and #FuckElonMusk trended on Twitter.

Bitcoin speculators are outraged that the Technoking of Tesla caused the “digital gold” to fall almost 17% to its lowest point since the beginning of March by axing the ability to accept Bitcoin as payment. 

It seems Ryan wants nothing to do with that.

On April 8th, GameStop Corporate posted a job that requested additional skills and expertise in the crypto and booming non-fungible tokens space.

The incoming GameStop Chairman of the Board has also unfollowed Steam, PC Gamer, and Geekwire. He has added NintendoAmerica, as to be impartial.

This leaves Cohen with only 4 follows: Xbox, PlayStation, NintendoAmerica, and GameStop. How fashionable.

Let us know when you want to make it 5, Ryan. Check us out on Twitter @GMEdd.

Source: Ryan Cohen on Twitter 

At 9:13 PM EST, Ryan Cohen has shared a photo visiting an Arlington, Virginia GameStop location. Cohen is checking out the Xbox section, reminding us of the Microsoft deal struck in October 2020.

Cohen appears to be holding a bag, but there is no way of telling what is in it.

Cohen’s thumbs-up emoji could indicate he was pleased with the service he received as a shopper. We have to wonder if these GameStop employees know who they’re dealing with.

Despite 67 degree weather by the Nation’s capital today, Cohen opted for a slick $1,000 Moncler jacket, zipped up three-fourths the way. The jacket is paired with some black joggers, offering a tight fit. His black disposable face mask compliments the ensemble nicely.

el3ment#7127 on the GMEdd Discord has determined that Ryan Cohen is holding a Micro Mobility e-scooter, possibly for zipping around the city or mall.

On Nov. 16, 2019,  the Arlington County Board adopted regulations for Micro-Mobility Devices (e-scooters) that allow their use on sidewalks (with limitations), trails, and bike lanes, unless specifically signed or marked otherwise. It is possible that Ryan Cohen was breaking the rules by bringing it inside a GameStop.

The filter used appears to be similar to iPhone’s “Dramatic Cool” set to about 30% with a boost in contrast to bring out the black in his fit.

Source: Ryan Cohen on Twitter

At 2:00PM EST today, the official @GameStop on Twitter has tweeted a man on the moon.

Been away for the past few months. What did I miss?

The photoshopped image depicts an astronaut relaxing on the moon with a cold glass of Carlsberg beer in his grip. The astronaut is lounging with his feet also on a Carlsberg branded cooler.

GameStop took the opportunity to photoshop their shortened “GS” logo onto his armband.

The tweet was sent out via Salesforce Social Studio, which indicates it was likely posted by a social media manager put in place under the transformation team, as this platform wasn’t utilized by GameStop until recently.

Source: GameStop on Twitter

May 12, 2021 Editorial Update: A Reddit user claims to have spoken with GameStop’s SVP of Customer Care Kelli Durkin, who stated that the Marketing team made the post, and her customer service team has been trying to have fun and keep up with the responses.

Source: RyanCohenIsMyDad on Reddit

Investors can learn a lot about the transformation brewing behind-the-scenes at GameStop by looking at the company’s latest hires on LinkedIn.

GameStop has recruited two new Vice Presidents, Marc Dellisanti and Josh Krueger. Dellisanti was brought on in April 2021, and Krueger in March 2021.

Marc Dellisanti will serve as GameStop’s Vice President of Technology Operations, and Josh Krueger as GameStop’s Vice President of Fulfillment.

Both individuals have a shared background in working at Zulily, an American e-commerce company headquartered in Seattle, Washington.

Zulily describes itself as:

Since its launch in early 2010, Zulily continues to reinvent itself, providing a fun shopping experience full of products millions of customers around the world love, at prices they can brag about. We’re a fast-paced, data-driven and down-to-earth company, dedicated to defying expectations. Our unique business model is just one example. 

Another notable hire is Gaby Herrera, a former Learning and Development Manager at Chewy. Herrera has been recruited for a similar role at GameStop, becoming the Director of Learning and Development. 

Gabby’s LinkedIn biography states:

Experienced Human Resources professional with a knack for Learning and Development. Fast thinker, strong willed, people focused and process oriented. Experienced and skilled in hospitality, luxury and retail, specifically, but adaptable and open to any fields and always expanding horizons.

GameStop will likely continue to hire individuals skilled in e-commerce to support the transformation, and GMEdd will be keeping eyes out for further hires.

Sources: Josh Krueger on LinkedIn, Marc Dellisanti on LinkedIn, Gaby Herrera on LinkedIn

At 6:32 PM, Ryan Cohen has retweeted an April 28th, 2021 tweet by GameStop SVP of Customer Care Kelli Durkin. Kelli Durkin was the mastermind of the award-winning customer support over at Chewy, and has since been brought onto the GameStop team by Cohen.

In the tweet, Kelli shared a LinkedIn job listing for GameStop looking to hire new customer care support associates. The job listing is located in Grapevine, Texas, but appears to be working remote as well, as several applicants were urged to apply from different locations such as Florida.

The job description states:

GameStop’s environment is dynamic and fast paced. We work hard, but we have fun, too! We are not looking for order-takers or script-readers – we’re searching for those who can engage with our guests and think critically to help the guest find the right products, set up their accounts, track down orders and get creative with solutions.

Kelli also included several Cohen-esque emojis: Two ice cream cones, followed by a bear and a set of peering eyes. 

The GameStop SVP has been a friend of the GameStop investor community, even sharing several “likes” on Twitter for GMEdd posts in the past. Kelli has been credited with the decision to begin responding to GameStop customers via their Twitter handle.

Source: Kelli Durkin on Twitter